Boost your search engine rankings

There's a great deal of discussion and debate going on at the moment about how to use blogging to get your name and the expertise associated with it high up the Google rankings.

There is a way to get your content into the Google rankings even higher and faster, and that is to ensure that someone else posts comment about you on the same day.

This week someone posted something about me on the Ecademy home page and it has already propelled me to the top of the Google rankings in my target niche. This is the second time this has happened for me.

Even better still is the fact that a financial services website posted something along the same lines on the same day and this only serves to reinforce the perception of expertise in a given area.

A point often overlooked in blogging, is that it should be reinforced with regular press releases. I dicovered a long time ago that you should get into the habit of sending regular news to your industry press.

For example:

Tell them if you have moved offices
Tell them if you have a new member of staff
Tell them if you have acquired a big new contract
Tell them about your seminar programme
etc

90% of it will not see the light of day, but you are building a relationship with the press and they will print something at some point. And when they do, you won't be able to buy the publicity it brings.

This also happened to me this week, so the combination of my own blogging, someone else's comments and my press release has proved very fruitful indeed in terms of Google listings.

In short:

Blog daily
Find advocates for your service who will blog about you
Send regular press releases

It works!

Regards

Phil

Visit my Ecademy profile here:

http://www.ecademy.com/user/philipcalvert