VOIP getting a foothold

I'm having a lot of 'fun' at the moment trying to encourage IFAs that they should be making better use of technology to communicate with clients.

Many tell me that I'm daft to suggest that they use Skype, texting and email to build and maintain relationships with clients.

"Our clients are very traditional and are not interested in new technology" goes the line.

So I read an interesting piece on the BBC site this week, suggesting that 'net calling' is now picking up speed. The first thing to note is that it is the over 55 age group that is most likely to use the technology.

This may change over time, but I remember when email first became mainstream that it was also the over 55s that were most likely to use it as a simple and cheap way to keep in touch with family etc.

Yet again, the perception that the grey market is not interested in technology is disproved.

I wonder if all of us have really grasped this yet and adapted our businesses accordingly?

Phil

http://www.trainingstrategies.co.uk